Liquitex invented acrylic paint. In 1955, a Cincinnati paint company called Permanent Pigments introduced the world's first water-based acrylic artists' paint and called it Liquitex — liquid texture. Every tube of acrylic paint made by every manufacturer since owes its existence to that moment. Liquitex spent the following seven decades refining what they created: developing the Heavy Body formulation for painters who work with impasto techniques, the Soft Body for smooth washes and pouring, the Basics range for students who need reliability at scale, and the Acrylic Ink for artists who want the permanence of acrylic with the flow of ink. Professional artists from David Hockney to Bridget Riley have used Liquitex. So have countless students making their first painting. The brand occupies both worlds without compromising either — because the pigments, the lightfastness, and the consistency are maintained across the entire range. When a medium has been perfected over 70 years, it shows.
