Elmer's Slime Kits & Craft Glue

Elmer's has been in American classrooms since 1947, when the Borden Company introduced a white PVA glue safe enough for children to handle without supervision. The white bottle with the bull's head became one of the most recognised school supply icons in the world. Seven decades later, Elmer's found an unexpected second life at the centre of the slime-making phenomenon — when crafters discovered that Elmer's glue, combined with a contact lens solution or borax activator, produced the stretchy, satisfying material that became one of the most popular DIY trends in the world. Elmer's responded by developing the Magical Liquid Slime Activator — a pre-mixed, precisely formulated activator that produces consistent results without the guesswork of mixing from scratch. The slime kit range expanded to include glow-in-the-dark, confetti, butter, and colour wheel editions. The original glue that held classroom projects together for three generations became the foundation of a completely new creative medium.